Web Debut launches are small, curated collections that are introduced exclusively on zippo.com and Zippo-owned websites before being made available to other marketplaces and distributors. Web Debut launches occur more frequently than catalog launches and are designed to give zippo.com fans and collectors early access to in-demand and trend-driven designs. Web Debut product pages bear the headline, "ZIPPO WEB DEBUT LIGHTER CURRENTLY ONLY AVAILABLE ON ZIPPO.COM" until the product is released to other platforms and markets.Web Debut designs may be either discontinued, added to stock or kept only on online storefronts at Zippo’s discretion once their initial exclusivity window ends.
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