Zippo Fights Fire With Fire, pledging to help combat the effects of global deforestation
Zippo will plant a tree with every lighter sold in partnership with WOODCHUCK USA's BUY ONE. PLANT ONE.® program, documenting its first step in Madagascar, with National Geographic. READ MORE
Fighting the threat of forest fires in Madagascar with reforestation and... fire?
After decades of deforestation, locals in Mahajanga, Madagascar, are showing the rest of the world that we can be the solution to the growing global threat of forest fires. READ MORE
Reforesting after fire: Madagascar's message to the world
People in the port city of Mahajanga, Madagascar, are coming together to fight deforestation by fire. Thanks in part to initiatives like Zippo's Fight Fire with Fire campaign, the local population is restoring their plant life. READ MORE