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Dragon 540 Color Design shown at multiple angles against black background

ZIPPO PUTS INNOVATION FIRST WITH LAUNCH OF 540 COLOR PRINTING PROCESS

Zippo’s latest production technique enables decoration across all surfaces of its iconic windproof lighters for the first time

Iconic American brand Zippo has announced the launch of a brand-new lighter decoration method, 540 Color. For the first time, the signature windproof lighter can be completely enveloped by full color graphics with the most intricate and vibrant designs possible.

In celebration of its latest innovation, Zippo is releasing four new designs, with themes including an antique pirate treasure map, tributes to the brand’s role in music and arts, as well as a dueling-dragon motif. The new lighters join the line-up of thousands of existing Zippo designs, promising that no matter your taste, there is a Zippo lighter for you.  

The 540 Color process has been developed by Zippo’s in-house team of engineers and lighter decoration specialists.  

While printing and production techniques have evolved over almost 90 years since the first Zippo windproof lighter was created, the overall design and mechanism remains the same, proving that great design stands the test of time. All windproof lighters feature the brand’s iconic 3-2-3 chimney, flint wheel and trademarked Zippo “click”. The ubiquitous bottom stamp, used by collectors to trace and document the date and production of their lighter remains as standard.

 

Lucas Johnson, Senior Brand Manager, Global Marketing at Zippo comments: “The new 540 Color decoration method has opened up opportunities to decorate our lighters in ways never possible before. Our designers are already busy dreaming up new designs to showcase this innovative decoration process. Zippo fans will see not only these incredible new designs, but can also look forward to reimagined versions of beloved classic designs from the vault too.”

These new designs can also be purchased alongside Zippo’s lighter inserts collection. The collection offers two butane options (double and single torch), as well as a double arc rechargeable insert, allowing fans to customize their Zippo flame. The collection was created in the spirit of the original windproof lighter – a quality, easy to use product that can be depended upon.  

The brand-new 540 Color designs are available for purchase here. All available with the Zippo lifetime guarantee.

540 Color Designs

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