January 15, 2018, London - World-renowned street artist Ben Eine is set to reveal his most challenging feat to date in partnership with the iconic American brand, Zippo.
Created on a truly unconventional canvas, the new artwork came to life on a sparse, industrial ground space in East London spanning 188,368 square feet. Only viewable from high in the sky, Zippo and Eine secured satellite footage and used the power of drones to capture the process of the incredible achievement.
Ben Eine, known in the art world simply as ‘Eine’, is an English street artist based in London. A master of messages, Eine is famed for creating large, bright and colorful letters which have appeared on city streets across the globe from Tokyo to Paris. One of the most impactful artists of our generation, Ben’s distinctive typographic style is globally recognized.
“I’ve owned several Zippo lighters in my lifetime so I was really open to working with the brand. Through this partnership I’ve rediscovered Zippo from an artistic viewpoint. Obviously being given the chance to attempt the biggest piece of street art in the world has been pretty awesome too!” Eine remarked.
Watch the video for the sneak peak of Zippo X Ben Eine’s huge artwork, which was revealed Thursday, January 18.