Lifetime Guarantee
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No. 24184 |
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When he guaranteed that “It works or we fix it freeTM”, Mr. Blaisdell did not make that promise lightly. He regularly visited the repair center, inspecting lighters sent in for repair, watching the skilled technicians at work, and reading correspondence sent by grateful consumers who had received back their lighters working like new. It might be just a request to fix the lighter scrawled across the torn  corner of a scrap of paper, or it might be a tale more than a page long narrating how, where, when, and from whom the lighter had been received; Mr. Blaisdell quickly realized that behind every lighter sent for repair was an owner who depended on his promise to get it back in working order. |
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