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Zippo Cancels Summer Event
Bradford, PA, April 23, 2009
Zippo announced today the cancellation of the inaugural Zippo Fest, a music-themed event planned for July 18. Along with numerous other businesses in the U.S. and around the world, Zippo is responding to the current economic situation.
In making the announcement, Mark Paup, vice president of sales and marketing, explained, “In recognition of the serious economic situation, we want to tightly manage and allocate our marketing resources for greater sales impact. Our focus is on driving sales and revenue growth for maximum return. Therefore, we feel it is in our best interest to cancel the event.”
Paup also noted that despite the downturn, the Zippo brand remains strong and other elements of the company’s 2009 marketing program remain as planned.
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