Imagine this: the marketing department at Zippo really likes certain commercials …especially ones that feature Zippo lighters. Adidas has created an inspiring video clip with a story about "one night when something magical happened." The Zippo lighter is a talisman that threads through the story about pursuing the idea of a quest for the perfect team.  The clip was created for the launch of the new Adidas football shoes, F50i.

This is the latest of many famous brands (such as Chevrolet and Harley-Davidson) that have used the cachet of the lighter to engage their audience. We hope you like the Adidas story, too.